Barbara Ferreiro

As CMO for Cano Health, Barbara is responsible for the company’s brand strategy, integrated marketing and communication.

Having been part of one of the first managed care demonstration projects in the U.S., she is considered by many to be a building block of the industry, having created many of the marketing strategies that are widely used today. Her extensive career portfolio also includes in-depth expertise in crisis communication, product development and change management.

Prior to joining Cano Health, she served for nine years as strategic marketing leader for Humana’s multi- billion Florida Medicare business—one that she helped build to the #1 position in the state.

She holds a B.A. in Communication and a dual M.A./M.B.A. with a focus in marketing management from the University of Miami.

“My vision is to tell the Cano story, that there is good, accessible health care available to all. I feel very close to our members and that makes all the difference.”